I. Introduction

Welcome to use the services provided by [Mall Name] (hereinafter referred to as "we")! To provide you with a better and more personalized service experience and ensure the safe and stable operation of the service, we will use cookies and similar technologies. This agreement aims to provide you with a detailed explanation of how we collect, use and store cookies and related technologies, helping you understand the relevant information and make appropriate choices on a fully informed basis. Please read this agreement carefully. If you use our services, it indicates that you agree to our handling of cookie-related matters in accordance with this agreement. ​

Ii. Cookie Definition and Similar Technical Specifications

(1) Cookie Definition

A Cookie is a text file stored in your browser by a web server. It is automatically generated when you visit our website or application and is mainly used to identify you, record your usage preferences, and collect visit information, etc. When you visit our service again, cookies can help us quickly identify you and provide you with a more convenient service experience. ​

(II) Similar technologies

In addition to cookies, we may also use other similar technologies, such as pixel tags (Web Beacon), Local Storage, Session Storage, etc. Pixel tags are transparent images embedded in web pages or emails, used for statistics on user visit behaviors, advertising display effects, etc. Local storage and session storage are used to store a small amount of data on your device, so that it can be quickly retrieved during your use of our services and improve the service response speed. ​

Iii. Purposes of Cookie Use

(1) Enhance service experience

By using cookies to record your login information, browsing history, search records, shopping preferences, etc., we can provide you with personalized product recommendations and customized page displays, helping you find the products and services you are interested in more quickly, saving your browsing time, and improving your shopping efficiency and experience. ​

(2) Ensure service security

Cookies can help us identify your device and identity, prevent unauthorized access, and ensure the security of your account. Meanwhile, by analyzing the access behavior data recorded by cookies, we can promptly identify abnormal visits and potential security risks, and take corresponding security measures to protect your personal information and transaction security. ​

(3) Statistical analysis and improvement services

We use cookies to collect data such as users' visit time, visited pages, and duration of stay, which is used to statistically analyze website traffic, analyze user behavior patterns, and understand user needs and service usage. These data will help us optimize the website structure, improve service functions, enhance service quality, and provide you with services that better meet your needs. ​

(4) Advertising Placement and Promotion

In order to show you advertisements that better match your interests, we may use cookies to record your browsing behavior and interest preferences, and share relevant information with partners (under the strict compliance with laws, regulations and privacy policies), in order to carry out precise advertising. Meanwhile, through cookies, the display and click effects of advertisements can also be statistically analyzed, the effectiveness of advertisement placement can be evaluated, and advertising strategies can be optimized. ​

Iv. Cookie Types

(1) Necessary cookies

These cookies are necessary to ensure the normal operation of the basic functions of our website and applications, such as enabling you to log in to your account normally, add products to your shopping cart, complete order payments, and browse web content, etc. If you disable necessary cookies, it may cause some core functions to be unavailable, affecting your normal use of our services. ​

(2) Functional cookies

Functional cookies are used to enhance the functionality and experience of your use of our services, such as remembering your language Settings, font size preferences, personalized recommendation Settings, etc. Even if you disable functional cookies, it will not affect the basic operation of our services, but you may lose some personalized functions and conveniences. ​

(3) Analytical cookies

Analytical cookies are used to collect user access data, helping us understand users' usage habits and behavioral patterns, so as to conduct data analysis and service optimization. We will use professional data analysis tools (such as Google Analytics, etc.) to process the data collected by analytical cookies. These data will be anonymized and no specific personal identity information will be identified. ​

(4) Advertising cookies

Advertising cookies are used to display personalized advertisements to you and to count the display and click effects of the advertisements. We may share some processed user data with advertising partners (subject to compliance with laws, regulations and privacy policies) so that they can place relevant advertisements based on your interests and preferences. You can restrict the use of advertising cookies through relevant Settings. ​

V. Storage and Retention of Cookies

We will reasonably determine the storage period of cookies based on their type and purpose of use. Generally speaking, necessary cookies will be retained during your browser session or for a longer period of time to ensure the normal operation of the service; Functional cookies will be retained for the corresponding period of time based on your Settings and usage. The retention period of analytical cookies and advertising cookies is usually determined based on the needs of data analysis and advertising placement, but will not exceed the time necessary to achieve the relevant purposes. When cookies exceed their retention period, we will delete or anonymize them. ​

Vi. User Rights and Management

(1) Cookie Management

You can manage cookies through browser Settings. Most browsers provide relevant options that allow you to view, delete, block or enable cookies. The specific operation methods may vary depending on the browser. You can refer to the help documentation of the browser for Settings. For example, in the Google Chrome browser, you can perform relevant operations in "Settings - Privacy Settings and Security - Cookies and Other Website Data"; In the Microsoft Edge browser, Cookies can be managed in "Settings - Cookies and Site Permissions". ​

(2) Restrict the personalization of advertisements

If you do not want to receive personalized advertisements based on your interests and preferences, you can limit them through the Settings options provided by the advertising placement platform. For instance, most advertising networks offer an "AD Preferences" page where you can choose to turn off the personalized AD feature. In addition, you can also express your intention not to be tracked for advertising through the "Do Not Track" function of your browser (if supported by your browser). However, please note that this may not completely prevent the display of advertisements, but only reduce the appearance of personalized advertisements. ​

(3) Withdrawal of consent

You have the right to withdraw your consent for the use of cookies at any time. If you withdraw your consent, we will stop using the corresponding cookies, but this may affect some functions and experiences of your use of our services. You can withdraw your consent by adjusting your browser Settings or finding the relevant options in our services. ​

Vii. Third-party Cookies

In our services, there may be content or services from third parties, such as advertisements, social media plugins, etc. These third parties may set their own cookies to collect your information in order to provide you with services or conduct advertising, etc. The use of third-party cookies is subject to the privacy policies and Cookie agreements of the third parties themselves. We have no control over the use of cookies and data processing by third parties. We suggest that you carefully read the privacy policies and related agreements of the third party to understand their data processing methods and your rights. ​

Viii. Agreement Amendment and Notification

We may modify this Cookie Agreement due to changes in laws and regulations, business development needs, or technological updates, etc. If the changes involve modifications to important contents such as the purpose, type, and processing method of cookies, we will notify you by Posting a notice in a prominent position on the website, sending an email, or giving a prompt within the application. Please review this agreement regularly. If you continue to use our services after the agreement is revised, it indicates that you accept the revised agreement content.